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Philip Kotler Quote: “The key to branding, especially for smaller firms, is to focus on a limited number of issue areas and develop superb exp...”
Brand Activism and the Future of Branding — Philip Kotler
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Branding: From Purpose to Beneficence” – Philip Kotler
Brand Activism: From Purpose to Action: Sarkar, Christian, Kotler, Philip: 9781734244113: Amazon.com: Books
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Stand for Something: Brand Activism at Nike” – Christian Sarkar and Philip Kotler
Brand Activism: An Interview with Philip Kotler and Christian Sarkar